NIKE
Brand Marketing Director for campaigns on Presto, Shox, Cross Training, Enjoy the Weather campaign. Ran Tennis w product/mrkg for Sampras/Courier/ Sampras/Stich. Ran Nike Germany marketing w campaigns for Formula 1, German soccer/running/fitness. Ran NIKE LA marketing office. Created new Go-To-Marketing process.
Brooks Running
SVP Marketing/Product. Created RUN HAPPY campaign, “Run, World Run” campaign; Pure Running product & marketing launch; Stride Signature campaign; ran global marketing; created Cavalcade of Curiosities tour; Rock ‘n’ Roll Marathon Series sponsorship.
UNDER ARMOUR
GM for Running. Focused on business strategy, digital strategy with MapMyFitness, UA Connected, Endomundo, MyFitness apps. HOVR launch, Run with Fight campaign.
5.11 TACTICAL
SVP Marketing co-created “Always Be Ready” campaign and new Go-To-Market process
KEEN
“Live Monumental: campaign; “Consciously Created”: campaign; “Detox the Planet” campaign; brand audit of people, org, budgets. Created new Go-To-Market process.