About Us
Rob Langstaff
CHIEF EXECUTIVE OFFICER
Runner, back country skier, wine and sake level 1 sommelier who has also held the following positions:
adidas
President of adidas USA ($1.7 billion), President of adidas Japan ($1 billion). VP Strategic Planning. Project Manager-Track & Field.
Brooks Running
SVP Asia-Pacific/Latin America, a $50 million business. Rob set up a Japanese and a Chinese subsidiary as well as distribution in Korea, Singapore and Indonesia.
KEEN
VP International. Rob was responsible for developing KEEN around the globe. He grew the business to $120 million (15% CAGR). In doing this, he created product teams in Europe and Japan, a design center in Tokyo
and built a true global product management approach.
RYZ
Founder/CEO. Rob launched a crowd-sourcing footwear brand before crowdsourcing was cool. Revenues of $1.5 million and successful exit.
Rob speaks German and Japanese
Nationally-ranked tennis player; tournament pickleball player, Stanford grad and prankster. Projects Dave led or worked on:
NIKE
Brand Marketing Director for campaigns on Presto, Shox, Cross Training, Enjoy the Weather campaign. Ran Tennis w product/mrkg for Sampras/Courier/ Sampras/Stich. Ran Nike Germany marketing w campaigns for Formula 1, German soccer/running/fitness. Ran NIKE LA marketing office. Created new Go-To-Marketing process.
Brooks Running
SVP Marketing/Product. Created RUN HAPPY campaign, “Run, World Run” campaign; Pure Running product & marketing launch; Stride Signature campaign; ran global marketing; created Cavalcade of Curiosities tour; Rock ‘n’ Roll Marathon Series sponsorship.
UNDER ARMOUR
GM for Running. Focused on business strategy, digital strategy with MapMyFitness, UA Connected, Endomundo, MyFitness apps. HOVR launch, Run with Fight campaign.
5.11 TACTICAL
SVP Marketing co-created “Always Be Ready” campaign and new Go-To-Market process
KEEN
“Live Monumental: campaign; “Consciously Created”: campaign; “Detox the Planet” campaign; brand audit of people, org, budgets. Created new Go-To-Market process.
Dave speaks German and can order beer in Spanish
Dave Larson
CHIEF MARKETING OFFICER
Yuichi Terada
CHIEF DIGITAL OFFICER
Third Culture Kid, born in Yokohama, Japan; raised in LA, USA and Dusseldorf, Germany. Top class soccer player and coach. Digitally savvy executive with years of experience at:
AMAZON JAPAN
Senior Manager, Traffic & Marketing. Launched Amazon’s 1st TV ad and Social Channels.
Managed the Affiliate Channel, which earned 30% of sales
adidas JAPAN
Director of E-Commerce. Responsible for all digital marketing activities, including 2006 FIFA WC Soccer campaign Won the global ‘adidas New Media Award”
COACH JAPAN
Senior Manager; Internet Marketing; launched the HP Mobile & EC Site. Managed all online activities including campaign analytics, CRM, Email marketing
GROUPON JAPAN
CMO. Successfully initiated the Rebranding Project, growing the business by 20% in 2014 and 2015. Hired 2 B1 staffs to enhance Marketing Planning and reduced 3 staffs by implementing MA
Yuichi speaks English, Japanese, German and a little bit of Italian. Ciao!!
Contact
Ready to work together?
Contact
info@sweetonionconsulting.com
Links
Locations
LAX
Los Angeles
PDX
Portland
TYO
Tokyo
© 2020 Sweet Onion Consulting